19 Crimes

Some good advice, from bad guys.
19 crimes

To promote Australian wine, 19 Crimes, Toronto agency Giants and Gentlemen launched a campaign playing on the company’s name. It’s offering up good advice from a slew of bad guys over social media, such as don’t eat prison food if you’re not in prison and even if you don’t play baseball, there are always other uses for the bat. It’s also giving advice in a how-to video for making a lamb shank and getting money out of someone (in this case, poor Mickey). If you’re going to be held by a mobster and threatened with your life, might as well be someone who can cook you dinner first.

Credits:

Advertiser: 19 Crimes
Agency: Giants and Gentlemen