No privacy

Turn your phone into someone else's.

nortonNorton’s Enjoy Your Privacy is a multi-screen experience that lets you “hack a character’s phones.” I love the mobile and desktop integration here. You hook up your phone and computer (easily). You can choose one of seven stories, and your phone “becomes” the character’s phone, while you follow along a video on your desktop, offering a deep glimpse into their private life. The experience was produced by production company Jam3 in Toronto.

This week’s Frandoms are by Derek Blais, senior art director, BBDO.