GT Academy

Nissan puts race fans behind the virtual wheel.
Chung1

To promote the upcoming Nissan GT Academy show’s third season, Critical Mass has developed a first-person online experience, encouraging fans to put themselves behind the wheel. Logging in via Facebook, users get to experience the action firsthand and get their name on a trophy. That should get their engine going.

Credits:

Advertiser: Nissan
Agency: Critical Mass