Monkey business

Leo Burnett reveals the plan behind Darwin.
Leo Burnett

Ahh, Darwin the Ikea Monkey. Possibly one of the biggest news stories of the year. Now, at this year’s Agency of the Year, Leo Burnett has revealed the deep planning that went into making Darwin and his shearling coat a household name. There is nothing this team wouldn’t do for their client.

Credits:

Agency: Leo Burnett
CCO/CEO: Judy John
Executive Producer: Joan Bell
Group CD/Writer: Morgan Kurchak
Director/Cameraman: Jake Kovnat
Group CD/Art Director: David Federico
Account Director:Lisa Morch
SVP/Ex.Producer : Franca Piacente
Production Coordinator: Laurie Filgiano
Editor: David Nakata
Animal Provider/Trainer: Michael Hackenburger