Awesome girls

GoldieBlox's epic domino effect.

Toy maker GoldieBlox has a new campaign out with its own take on the Rube Goldberg machine, created by designer Brett Doar. Three girls epically rebel against the notion that they need to love pink building a mass Rube Goldberg machine with help from the blocks, while a modified version of a Beastie Boys’ tune plays. It’s part of a wider initiative to get girls into the STEM (Science, technology, engineering and math) fields. And if you loved this ad, give it a vote for a chance to air, for free during the next Super Bowl.


Advertiser: GoldiBlox
Designer: Brett Doar