Cold bonds

Canadian Olympic Committee's chilly pre-Sochi campaign.
winter1

As we Canadians prepare to wrap ourselves, metaphorically, in the flag and cheer on our athletes at Sochi, the Canadian Olympic Committee and agency Proximity are evoking our country’s connection with winter to help activate our tear ducts. The #wearewinter campaign, the COC’s largest, will warm a few hearts even as it gives us the shivers.

Credits:

Brand: Canadian Olympic Committee
Creative Director: Henry Lu, Stuart Campbell, Stephen Sora
Agency: Proximity Canada
Executive creative director: Jon Finkelstein
Creative Director: Joshua Stein
Art Director: Eric Cicero, Joshua Stein
Copywriters: Lins Ricon, Michael Clowater
Agency Producer: Jessica Valentini
Director: Henry Lu
Production Company: Soft Citizen
Executive Producer: Eva Preger + Link York
Head of Production: Rob Burns
Head of Sales: Ashley Monaghan
Line Producer: Nicholas Sorbara
Director of Photography: Chris Mably
Director of Photography: Luca Fantini
Second Unit Photography: Stuart Campbell
Second Unit Photography: Vinit Borrison
Editorial: Stephen Sora, Posterboy
Executive Producer Editorial – Michelle Lee
Transfer: Andrew Exworth, Red Lab + Soho
Online: Steve McGregor, Alter-Ego
Sound Design, Mixing + Licensing: Grayson Matthews
VFX Supervisor: Naveen Srivastava, the Vanity

Documentary Series Sotchi 2014
Creative Director: Henry Lu, Stuart Campbell, Stephen Sora
Director: Henry Lu
Production Company: Soft Citizen
Executive Producer: Eva Preger + Link York
Head of Production: Rob Burns
Head of Sales: Ashley Monaghan
Line Producer: Nicholas Sorbara
Title:”Charles Hamelin” – length 3:02
Director of Photography: Luca Fantini
Second Unit Photography: Kris Belchevski
Editorial: Danica Pardo, Posterboy
Executive Producer Editorial – Michelle Lee
Transfer + Online: Tricia Hagorieles, Steve McGregor – Alter-Ego
Sound Design, Mixing + Licensing: Grayson Matthews
Title: “Denny Morrison” – length 3:03
Director of Photography: Luca Fantini
Second Unit Photography: Vinit Borrison
Second Unit Photography: Stuart Campbell
Editorial: Raj Rammnauth, Posterboy
Executive Producer Editorial – Michelle Lee
Transfer + Online: Tricia Hagoriles, Steve McGregor – Alter-Ego
Sound Design, Mixing + Licensing: Grayson Matthews
Title: “Justine LaPointe” – length 2:30
Director of Photography: Luca Fantini
Director of Photography: Chris Mably
Second Unit Photography: Stuart Campbell
Editorial: Redrik Barbaza, Posterboy
Executive Producer Editorial – Michelle Lee
Transfer + Online: Tricia Hagoriles, Steve McGregor – Alter-Ego
Sound Design, Mixing + Licensing: Grayson Matthews
Title: “Kaillie Humphries” – length 3:08
Director of Photography: Chris Mably
Second Unit Photography: Stuart Campbell
Editorial: James Arthurs, Posterboy
Executive Producer Editorial – Michelle Lee
Transfer + Online: Tricia Hagorles, Steve McGregor – Alter-Ego
Sound Design, Mixing + Licensing: Grayson Matthews
Title: “Mark McMorris” – length 2:41
Director of Photography: Chris Mably
Second Unit Photography: Luca Fantini
Second Unit Photography: Stuart Campbell
Second Unit Photography: Omar Lundie
Editorial: Stephen Sora, Posterboy
Executive Producer Editorial – Michelle Lee
Transfer + Online: Tricia Hagoriles, Steve McGregor – Alter-Ego
Sound Design, Mixing + Licensing: Grayson Matthews
Title: “Mikael Kingsbury” – length 2:49
Director of Photography: Chris Mably
Second Unit Photography: Luca Fantini
Second Unit Photography: Stuart Campbell
Editorial: James Arthurs, Posterboy
Executive Producer Editorial – Michelle Lee
Transfer + Online: Tricia Hagoriles, Steve McGregor – Alter-Ego
Sound Design, Mixing + Licensing: Grayson Matthews
Title: “Roz Groenewoud” – length 3:00
Director of Photography: Chris Mably
Director of Photography: Luca Fantini
Second Unit Photography: Stuart Campbell
Second Unit Photography: Omar Lundie
Editorial: Danica Pardo. Posterboy
Executive Producer Editorial – Michelle Lee
Transfer + Online: Tricia Hagorles, Steve McGregor – Alter-Ego
Sound Design, Mixing + Licensing: Grayson Matthews