Jump the boards

Tim Hortons puts spectators in the game.
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We all know that spectators running onto the ice/field/court is a big no-no at professional sporting events. Yet this feel-good spot by Tim Hortons and JWT, to promote a Facebook contest¬†giving Canadians a chance to skate with Sidney Crosby, does a good job at turning the rules on their head. With Crosby, one of the NHL’s biggest stars, skating out to take the opening faceoff, he’s joined by hundreds of fans, all prepared to play on his team against an opposing squad with the standard six players on the ice. We’re just not sure how they’ll move the puck.

Credits:

Brand: Tim Hortons
Agency: JWT Canada
Account Team: Dominique Vibien, Chris Hopper, Mike Davidson
Planner: Doug Poad
Chief Creative & Integration Officer: Brent Choi
SVP/Creative Director: Ryan Spelliscy
EVP/Executive Creative Director, Tim Hortons: Paul Wales
Art Director: Allie Keith
Copywriter: Henry Park
Agency Producer/Associate Head of Broadcast: Jennifer Cotton
Director: Mark Ziebert
Line Producer: Dan Ford/Dwight Phipps
Director of Photography: Chris Mably
Production Company: Sons & Daughters
Colourist: Wade Odlum (Alter Ego)
VFX: Sean Cochrane (The Vanity)
Post- Production: Marc Paiva (Poster Boy)
Music/Sound Design: Grayson Mathews
Choir: Regent Park Children’s Choir
End Line: Stompin’ Tom Connors
Media Agency: Mindshare
Talent: ACTRA