Skijacking

Banff Lake Louise Tourism's plan to snatch customers.
skijack1

Skiers and snowboarders beware. You may have plans for a great weekend at your local hill, but Banff Lake Louise Tourism and Vancouver-based agency Village&Co. will not hesitate to switch them, stealing you away and convincing you to slice through their powdery slopes. So whatever you do, don’t tweet using the hashtag #skijack or you may be whisked away for an all-inclusive weekend.

Credits:

Brand: Banff Lake Louise Tourism
Agency: Village&Co.
Creative Director: Justin Young
Project Manager: Janice Quan
Production: Shortt and Epic
Editor: Dave Shortt