Going under

Credit Canada plays lifeguard.
drown1

Taking the phrase drowning in debt literally may not seem like a great idea on its own, but this beautifully shot spot from Credit Canada and Toronto-based Reason Partners will keep you watching, with baited breath, to see if our business-attired heroine will be rescued.  We just hope the person at the end of that helping hand is tethered to a boat.

Credits:

Brand: Credit Canada
Agency: Reason Partners
Film: Untitled Films
Post-production: Rooster Post
Director: Steve Gordon
Music: Ken & Igor Music