Lighting up the stage

Now we can add trophies to the list of things gone digital.
NYFest-13

We see plenty of genius contraptions when scouring the web forĀ Stim and frankly, it’s getting more difficult to be bowled over these days, with new and frequent tech desensitizing us a bit. But this here digitized trophy designed by Sagmeister & Walsh for the New York Festival does a damn-near excellent job at stealing the show. The piece, constructed to look like a skyscraper (which the festival’s trophy marauders can arrange to resemble a cityscape on their mantles) lights up when hoisted aloft. The projector beneath illuminates an unlimited number of credits, so everyone can get a pat on the back for their contribution.

That reminds us, strategy magazine is on the hunt for a new AOY trophy design. Raise your hand if interested, and try to use this simply as inspiration. Digital prizing is (sadly) a bit of a stretch for the publication.