Instagram time machine

T.O. Silent Film Fest hacks the medium.
chaplin1

The Toronto Silent Film Festival and agency Cossette have flipped the script again with another Instagram hack to promote the old-fashioned medium. Following up on last year’s Instagram film, the pair developed the Instagram time machine (@TSFF2014), a multimedia timeline about silent film legend Charlie Chaplin. It requires a user to turn the phone sideways to  scroll through it, putting a new take on present-day tech to get people thinking differently about the art form from the past.

Credits:

Brand: Toronto Silent Film Festival
Agency: Cossette
Creative Directors: Matthew Litzinger, David Daga
Art Director: Pepe Bratanov
CCO: Matthew LItzinger
Copywriter: Sebastian Lyman
Account Manager: Jason Melhuish