One Bloor

Where creativity and construction meet.

one_bloorOur Toronto office is on the 12th floor, directly adjacent to the tallest skyscraper construction project in Canada: One Bloor. It’s going to be 75 stories tall. When I look out the window, I’m at eye level with the operators of two cranes. Below, dozens of workers in yellow and orange vests swing hammers, carry boards and shout obscenities at each other. They used to look like ants. But as they build up they’re getting closer. Soon, they’ll be above us. We’re making ads. They’re making a building. Creativity has no ceiling.

This week’s Frandoms are by Ian Mackenzie, ACD at Tribal Worldwide.