See it to believe it

Courage Canada brings hockey to the blind.
Poster_Cane[1]

Many of us are probably blind to the fact that blind hockey is actually possible. In fact, Courage Canada’s sole purpose is to give blind and visually-impaired Canadians the opportunity to learn and play the national pastime. This poster by Zulu Alpha Kilo for the organization’s annual tournament might make you blink. It’s┬árunning in various rinks in Ontario and TSAs and uses the idea of the hockey face-off, shot from an overhead view, to represent the shape of a human eye. When rolled up, it resembles a walking stick.

Meanwhile in the promotional video, a man recorded from the waist down seems like he is using a walking stick, when in fact it’s a hockey stick he’s tapping on the ground to find safe passage to the good ‘ol hockey game at Maple Leaf Gardens.

Credits:

Brand: Courage Canada
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh, Shane Ogilvie
Art Director: Andrea Romanelli
Writer: Jon Taylor
Photographer: Philip Rostron
Digital Imaging: Instil Productions
Mac Artist: Brandon Dyson
Agency Producer: Kate Spencer
Account Service: Kate Torrance, Adam Lang
Director Of Photography: Jamie Morren
Audio Director: Richard Thirumaran, Jamie Morren