Drip syrup

A stylish take on the Canadian maple staple.


I received a bottle of Drip Maple syrup from photographer Rob Fiocca (a man with impeccable taste). The packaging was as delicious as the syrup. Just beautifully crafted. You can’t get more traditional than Canadian maple syrup but Drip has turned that on its ear. Much like the independent craft breweries, they’ve created a new category: micro syrups.

(Ed. note: strategy magazine wrote about Drip when it was still a start-up in 2010 in its design trend report here, and based on the fact that photographers are now buying its wares for creatives, we’d say the brand has gained pretty good traction in the syrup space since then)

This week’s Frandoms are by Linda Carte, VP and ACD at BBDO Toronto.