Racing robots

Subaru knows its way around a drone course.
Drone-Stills380-300x168

Nobody said the future would be easy. There are going to be obstacles in the way, but did anyone mention that they’d be moving at the speed of a fast car? Think of these orange drones in the spot for Subaru by DDB Canada as the evolution of the pylon, says the agency’s ACD Rob Sturch. The ad shows the new 2015 model of the brand’s WRX and WRX STI vehicle speeding down, in an orderly fashion of course, an airport hanger in between flying drone quadcopters to proudly boast its high-performance and earn the respect of the airborne robots.

Credits:

Brand: Subaru Canada Inc.
Agency: DDB Canada Toronto
Chief Creative Officer: Kevin Davis
Executive Creative Director: Todd Mackie, Denise Rossetto, Paul Wallace
Associate Creative Director: Rob Sturch
Copywriter: Rob Sturch
Art Director: Rosalinda Graziano, Loretta Lau
Agency Producer: Stef Fabich, Senior Producer; Elizabeth Fitzpatrick, Associate Producer
Account Team: Michael Davidson, SVP, Business Unit Director; Scott Barr, Account Director; Julia Morris, Account Supervisor; Lindy Scott, Account Executive
Strategy: Tony Johnstone, SVP, Director of Strategic Planning; Sandra Moretti, Strategy Director
Social Media Strategy: Ed Lee, Senior Director, Social Media
Media Company: OMD
Production Company: Big Block http://bigblockmediaholdings.com/
Executive Producer: Peter King
Director: Mark Glaser
Director of Photography: Mark Glaser
Sr. Producer: Kay Rough
Post-Production Company: Big Block http://bigblockmediaholdings.com/
Online Editor: Brian Shneider
Audio House: Grayson Matthews http://www.graysonmatthews.com/
Audio House Producer: Grayson Matthews
Audio House Engineer: Grayson Matthews
VFX/Animation Co: Big Block http://bigblockmediaholdings.com/
Executive Producer: Peter King
Senior Producer: Kay Rough
VFX Supervisor: Randall Smith
ONLINE:
Chief Creative Officer: Kevin Davis
Executive Creative Director: Todd Mackie, Denise Rossetto, Paul Wallace
Associate Creative Director: Rob Sturch
Copywriter: Rob Sturch
Art Director: Rosalinda Graziano, Loretta Lau
Agency Producer: Stef Fabich, Senior Producer; Elizabeth Fitzpatrick, Associate Producer
Account Team: Michael Davidson, SVP, Business Unit Director; Scott Barr, Account Director; Julia Morris, Account Supervisor; Lindy Scott, Account Executive
Digital Production Manager: Stef Fabich, Senior Producer
Strategy: Sandra Moretti, Strategy Director
Social Media Strategy: Ed Lee, Senior Director, Social Media

PRINT

Chief Creative Officer: Kevin Davis
Executive Creative Director: Todd Mackie, Denise Rossetto, Paul Wallace
Associate Creative Director: Rob Sturch
Copywriter: Rob Sturch
Art Director: Rosalinda Graziano, Loretta Lau
Agency Producer: Stef Fabich, Senior Producer; Elizabeth Fitzpatrick, Associate Producer
Account Team: Michael Davidson, SVP, Business Unit Director; Scott Barr, Account Director; Julia Morris, Account Supervisor; Lindy Scott, Account Executive
Designer: Kirk Broadhead, Mac Production Artist
Print Producer: Tara Greguric, Senior Print Producer
Print Production: Ad Rules
Photographer: Big Block

SOCIAL MEDIA:

Social Media Director: Ed Lee
Community Cultivator: James Ly

MEDIA:

Media Agency: OMD
Primary Contact: Michelle Jairam, Client Communication Director

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