Beer art

Heineken's Legen - wait for it - dary posters for good.
heineken2

Raise your hand if you’ve ever walked into a gallery, stood in front of a piece of art, and been utterly stumped as to what exactly it all means. You too, huh? Well, no need to feel in the dark with these beer art posters from Heineken and its agency Wieden + Kennedy Amsterdam. They come equipped with behind-the-scenes videos of the artistic process of 40 “Legendary individuals” as they create their “Legendary Posters” that are being auctioned off, with the proceeds going to global non-profit Reporters Without Borders. Not that you’d need too much explanation, as some are literally literal (read copy “Game. Set. Match.” on a burnt poster by a tennis player – it doesn’t get more non-conceptual than that).

The one that played fire tennis against Jimmy Connors

The one that went 60m deep in Dean’s Blue Hole

The one that jammed with a Russian band

Credits:

Brand: Heineken
Agency: Wieden + Kennedy Amsterdam
Executive Creative Director: Mark Bernath
Executive Creative Director: Eric Quennoy
Creative Director: Theirry Albert
Creative Director: Faustin Claverie
Interactive Creative Director: Edu Pou
Art Director: Vasco Vicente
Copywriter: Evgeny Primachenko
Head of Broadcast Production: Erik Verheijen
Director of Interactive Production: Andrew Allen
Broadcast Producer: Judd Caraway
Head of Studio: Jackie Barbour
Art Producer: Jorge Fesser
Studio Artist: Philip Cronerud
Business Affairs: Justine Young
Production Company: Park Pictures, UK
Interactive Producer: Matthew Ravenhall
Lead Director: Camille Herren
European Director: Quentin van den Bossche
Head of Studio: Jackie Barbour
New Zealand Director: James “Red” McLeod
BMX Director/DP: David McGrory
Art Producer: Jorge Fesser