Missing Children's Network stamps its message on Toronto's streets.
On Sunday, at the Beverley Hotel in downtown Toronto, The Missing Children’s Network and agency Lowe Roche put on an art show, with a twist. To launch year two of its “Missing Kids Stamps” campaign – which sees the faces of missing children put on postage stamps – a portrait was unveiled, made up of more than 1,000 of the stamps, which pedestrians were encouraged to peel off. As the stamps with the faces of the missing - Mélina Martin (missing since 2005), Maisy Odjick (2008), Tommy Clement-Pepin (2006), Karar Al-Meiky (2006) – were removed (hopefully to be used on the next piece of mail they send out), it revealed the larger portrait of Cédrika Provencher, a Quebec child missing since 2007. A sombre exhibit, but this might put a smile on your face: in the past year, two children feared missing and featured in the campaign were reunited with their families.
Brand: The Missing Children’s Network
Agency: Lowe Roche
Creative Director: Mark Mason
Creative Director: Jane Murray
Associate Creative Director: Gail Pak
Copywriter: Jordan Gabriel
Account Director: Amelie Gundy
Director of Production: Beth Mackinnon
Agency Producer: Shannon Farrell
Associate Strategic Planner: Liam Brown