Wonder awaits

Lurpak turns cooking into a space odyssey.
art3

Hey cooks, looking to inject some excitement into tonight’s meal? Well, buckle up and get ready to venture to a new frontier with Lurpak (yes, we’re talking about butter) and its new Cook’s Range line. With agency Wieden + Kennedy London, veggies take on the appearance of a desolate planet, eggs shine bright like the sun and flipping on the oven is the launching pad to another planet. Enjoy the journey. Just be sure to be back by six to put dinner on the table.

The brand is also running a print campaign shot by Blink Art film-maker and photographer Ryan Hopkinson that is down right explosive but took a lot of time to pull off (apparently it took a month per product shot to arrange the shoot). Check it out below if you’d like, but we’ve got to run, there’s some carrots that need peeling.

Credits

Brand: Arla Foods
Agency: Wieden+Kennedy
Production: Blink Productions
Country: United Kingdom
Executive Creative Director: Tony Davidson
Executive Creative Director: Kim Papworth
Creative Director: Sam Heath
Creative Director: Dan Norris
Creative Director: Ray Shaughnessy
Art Director: Freddie Powell
Art Director: Hollie Walker
Copywriter: Freddie Powell
Copywriter: Hollie Walker
Planner: jennifer lewis
Agency Executive Producer: Danielle Stewart
Group Account Director: Helen Foulder
Account Director: Katja Dienel
Account manager: Angharad Thomas
PRODUCTION
Production Company Blink Productions
Director Dougal Wilson
Executive Producer Ewen Brown
Director of Photography Stephen King Roach
EDITORIAL
Editorial Company Final Cut
Editor Joe Guest
VFX
VFX Company The Moving Picture Company
VFX Supervisor Tom Harding
Flame Artist Tom Harding
VFX Producer Marianna Bruynseels
Titles/Graphics Chris Gray â Wieden + Kennedy London
Shoot Supervisor Bill McNamara
Grade Jean-Clément Soret
MUSIC + SOUND DESIGN
Music+Sound Company Wave Studios
Composer Richard Strauss
Sound Designer Aaron Reynolds