Sleeping cat

The Jaguar XF is ready to pounce.

Pedal (1)

These posters for Jaguar dealerships by Y&R Toronto feature a CGI jaguar representing the similarly sleek and powerful XF. Perhaps there’s a reason why they leave cats out of the saying, “Let sleeping dogs lie.” Because, seriously, who could resist waking that big cat up by giving a good push of his, uh, pedal?




Brand: Jaguar
Agency: Y&R
Art Director: Stephen Fiset
Associate CD / Art Director: Lisa Mok
Associate CD / Copywriter: Matt Fraracci
EVP Chief Creative Officer: Israel Diaz
Retoucher: Patrick Fay, Matt Badiali