Food for fans

Burger King tests the willpower of football fanatics.
Burger King

Food or football? Which would you choose? If you are fanatic enough to have your country’s soccer jersey and enough willpower to purposely miss a few minutes of a game (one that features your team) during the World Cup, then congratulations, you qualify for a free Whopper at Burger King. Honestly, you’ve got this in the bag. It’s called live mobile streaming. Oh, and Burger King, what’s up with the exclusion? South Africa and Canada didn’t qualify for the games, does that mean we don’t even get a pity patty?

Credits:

Brand: Burger King
Agency: Buzzman
Marketing Project Managers: Bérénice Charles, Carole Rousseau
Marketing Project Manager Assistants: Anna Perrin
CEO & Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Copy-Writers and Artistic Directors: Mickael Krikorian, Victor Sidoroff
Artistic Director Assistants: Ugo Guillermo, Aurélie Femenias
Account Managers: Pierre Guengant, Loïc Coelho
Social Media Managers: Julien Scaglione, Thomas Schmitt
PR Managers: Cyril Paglino, Clara Bascoul