Living poles

Smart street sign Points to the future.

This wayfinding digital sign looks like something right out of the future. I ran into the founders (from digital agency Breakfast) of Points at the Webby awards in New York and they’re really down-to-earth geniuses. The beautifully designed sign not only changes its information digitally, but it also pivots to point you in the right direction. Any city would benefit from the roll out of these and makes you question why they aren’t on every urban planner’s wish list. I love that they’re interactive. You can select what you’re interested in and the signs take care of the rest.

This week’s Frandoms are by Ari¬†Elkouby, creative director at Zulu Alpha Kilo.