Junkface

Neutrogena Men puts soap in its place.
junk1

Neutrogena’s on a mission to put a stop to “junk face.” For the uninitiated, that’s the face men are walking around with after they’ve washed their mug with the same soap or soapy rag they’ve used to wash a body part that sits further south (this is where, if you’re a man, you stop to think if you’re guilty of this). The brand, along with the Toronto offices of DDB Canada and Tribal Worldwide, launched a 60-second spot, as well as a chuckle-inducing site, Stopjunkface.com, to try and eliminate the epidemic, and sell some face wash at the same time. Think it’s a load of hogwash? Well, they’ve backed this mission up with a survey (see the infographics below), and we all know that stats don’t lie, right?

Credits:

Integrated

Brand: Johnson & Johnson, Neutrogena Men
Agency: DDB Canada / Toronto and Tribal Worldwide – Toronto
Exec. Creative Director(s): Todd Mackie, Denise Rossetto, Paul Wallace
Creative Director(s): David Ross, Josh Stein
Copywriter: Allan Topol
Art Director(s): Craig Ferguson, Pete Ross, Bhavik Gajjar
Agency Producer(s): Caroline Clarke, Chris Webden
Account Team: Jacqui Faclier, VP.Business Unit Director / Heather Moffat, Account Supervisor /Melissa McCaughey, Account Director
Strategist(s): Annie Seyffert, Jesse Gilbert
Lead Designer: Norma Penner
Tech Director: Adrien Montpellier
UX: Daniel Wiseman
Developers: Justin Masse, Zack Ginies
Social Media Director: Ed Lee
Senior Social Cultivator: Andrew Panturescu

Video

Exec. Creative Director: Todd Mackie, Denise Rossetto, Paul Wallace
Creative Director(s): David Ross, Josh Stein
Copywriter: Allan Topol
Art Director(s): Craig Ferguson, Pete Ross, Bhavik Gajjar
Agency Producer(s): Caroline Clarke, Chris Webden
Account Team: Jacqui Faclier, VP.Business Unit Director / Heather Moffat, Account Supervisor /Melissa McCaughey, Account Director
Senior Strategist: Annie Seyffert
Media Company: J3
Production Company: Soft Citizen
Executive Producer: Eva Preger / Link York
Director: Aircastle
Director of Photography: Mikhail Petrenko
Line Producer: Amalie Bruun
Post-Production: Relish
Exec Producer: Sally Leggett
Editor: Chris Murphy
Assistant Editor: Michael Barker
Online: 567vfx
Online Editor: Joel Osis
Colourist: Joel Osis
Audio House: Pirate
Audio House Director: Steve Gardner
Audio House Engineer(s): Jared Kuemper
Audio Executive Producer:   Kate Fried
Casting Agency: Jigsaw Casting

Website

Exec. Creative Director: Todd Mackie, Denise Rossetto, Paul Wallace
Creative Director(s): David Ross, Josh Stein
Copywriter: Allan Topol
Art Director(s): Craig Ferguson, Pete Ross, Bhavik Gajjar
Lead Designer: Norma Penner
UX: Daniel Wiseman
Developers: Justin Masse, Zack Ginies
Tech Director: Adrien Montpellier
Agency Producer(s): Chris Webden
Account Team: Jacqui Faclier, VP.Business Unit Director / Heather Moffat, Account Supervisor
Strategist: Jesse Gilbert