Urban bee house

Birks' sweet action for conservation.
_MGL9664Photo Guy L'Heureux

Birks is going big with bee conservation this year as it commemorates its 135th anniversary. And to create awareness of its initiative, the brand commissioned Montreal artist Laurent Lamarche to design an urban beehive, so that when people pass by its flagship store in Montreal’s Phillips Square , they can witness an illuminated hive where bees are actually hard at work. Now that’s how you build buzz…

Credits:

Brand: Birks
Artist: Laurent Lamarche
Bee hive management: Alvéole