Floating motorcycles

Harley-Davidson gets out on the water.
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This past Friday the 13th, Harley-Davidson and agency Jan Kelley Marketing wanted to make a splash among the 100,000 bikers who ride out to Port Dover, on the shores of Fort Erie, to mark the date. The trouble is, with many people milling about on land, space can be a bit limited. So naturally, they built a showroom on the water. In a nod to the fishing community, the display was established on a 65-foot shipping barge, where people could hop on and off. One hog fan even won themselves a motorcycle. We just hope they had their sea legs.

Credits:

Brand: Harley-Davidson
Agency: JAN Kelley Marketing
Creative Director: Lynn Ridley
Art Director: Geoff Redwood
Copywriter: Stew Farago
Brand Experience Director: Shannon Ballard
Account Director: Tim Srigley
Photographer: Tim Srigley
Videographer: Mike Bzowski