Predictable and irrational

Behavioural economics for the open-minded.

Dan ArielyA huge inspiration for my company Kiip was the book Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely. It’s a great study on behavioural economics. When we spend so much of our day looking at screens, cracking open a book can be a refreshing change.

This week’s Frandoms are by Brian Wong, founder of Kiip.