Life changes after the draft

Foot Locker examines how to prepare for stardom.
Foot Locker

Admit it, if you were on the edge of becoming famous, wouldn’t you want to be prepared for the changes that follow? Signing autographs, practising how to avoid public places and imagining reading piles of fan mail are just a few things Dante Exum, an NBA draft prospect, has been practising since arriving in the Americas from down under. Basketball fans can watch Dante in five short spots from Foot Locker, which are a part of the athletic retailer’s “Approved” marketing platform, as he is shown a little too eager to become famous, revelling in the “celebrity status” that’s sure to arrive once he’s picked for the season. Didn’t your mom teach you not to count your chickens before they’ve hatched, Dante?

Credits:

Advertiser: Foot Locker
Creative Agency: The Vault
The Vault: Jon Paley, Sally Kapsalis, Josh Weissglass, Stephanie Mueller
Editorial: Arcade Edit
Editor: Jeff Ferruzzo (Dorky Neighbor, Autograph)
Editor: Healy Snow (Fan Mail, Laughter)
Editor: Laurel Smoliar (Reservation)
Managing Partner: Damian Stevens
Executive Producer: Sila Soyer
Producer: Cecilia Melton

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