#Howtodad

Peanut Butter Cheerios' anthem for fathers.
dad2

Peanut Butter Cheerios may not be considered your typical dad’s cereal. But this ain’t your typical dad in the new online vid by Toronto’s Tribal Worldwide for the brand. You know, the typical dad you see portrayed in ads, who is usually seen bumbling and stumbling his way through life? No, this guy’s a father that other dads can be proud of. With this anthem, Cheerios is setting out to be “the official cereal of dadhood,” and with this upbeat, one-shot spot, it’ll take a strong challenger to dethrone them.

Credits:
Integrated:

Brand: Peanut Butter Cheerios
Agency: Tribal Worldwide – Toronto
Creative Director: Josh Stein
Associate Creative Director: Rob Sturch
Copywriter: Rob Sturch, Tracy Wan
Art Director: Amy O’Neill
Agency Producers: Stef Fabich, Bonnie Chung
Account Team: Stephanie Wall, VP, Business Unit Director & Samantha Murphy, Account Director
Strategists: Sandra Moretti, Dino Demopoulos
Lead Designer: Earvin Fanfair
Tech Director: Adrien Montpellier
UX: Jarrod Beaton, Daniel Wiseman
Developers: Andrew Amistad
Senior Social Media Director: Ed Lee
Social Media: Laura Muirhead, Stephanie Fusco

Online Video:

Agency: Tribal Worldwide – Toronto
Creative Director: Josh Stein
Associate Creative Director: Rob Sturch
Copywriters: Rob Sturch, Tracy Wan
Art Director: Amy O’Neill
Agency Producers: Stef Fabich, Bonnie Chung
Account Team: Stephanie Wall, VP, Business Unit Director & Samantha Murphy, Account Director
Strategy: Sandra Moretti, Dino Demopoulos
Media Company: Cossette Media
Production Company: Radke Film Group http://www.radke.tv/reel/home
Director: Michael Clowater
Director of Photography: Andrij Parekh
Line Producer: Gillian Gardner
Post-Production Company: Married to Giants http://www.marriedtogiants.com/
Editor: Leo Zaharatos
Online Editors: Trevor Corrigan, Preeti Torul
Post-Production Company: Alter Ego http://www.alteregopost.com/page/home/
Colourist: Conor Fisher
Audio House: Grayson Matthews http://www.graysonmatthews.com/
Audio House Producer: Grayson Matthews
Audio House Engineer: Grayson Matthews
Casting Agency: Jigsaw Casting http://www.jigsawcasting.com/index.html
Casting Director: Shasta Lutz

ONLINE:

Agency: Tribal Worldwide – Toronto
Creative Director: Josh Stein
Associate Creative Director: Rob Sturch
Copywriters: Rob Sturch, Tracy Wan
Art Director: Amy O’Neill
Design Director: Norma Penner
Designers: Earvin Fanfair, Amy O’Neill, Devon Williamson, Jason Vandenberg, Iva Jericevic
Director of Technology: Adrien Montpellier
Developers: Andrew Amistad & Dana Brousseau
Account Team : Stephanie Wall, VP, Business Unit Director & Samantha Murphy, Account Director
Strategy: Sandra Moretti, Dino Demopoulos
Social Media: Ed Lee, Laura Muirhead, Stephanie Fusco

SOCIAL MEDIA:

Agency: Tribal Worldwide – Toronto
Social Media Director: Ed Lee
Community Cultivator: Laura Muirhead, Stephanie Fusco

MEDIA:

Media Agency: Cossette Media