An iPhone case

...that's also a ring light flash - and a cautionary tale for budding Kickstarters.

I was one of the few to back this failed project for the Lightstrap on Kickstarter. I still think it’s an amazing idea and I’m sure something like it will come to market. It’s an iPhone case that’ll give you professional-looking ring light flash photography. It’s an interesting product but it’s also an interesting read to see where they made their Kickstarter mistakes.

This week’s Frandoms are by Jed Churcher, VP, creative director at JWT.