Pono player

Neil Young's not changing music. He's letting music change you.

Steve Jobs may have changed how we listen to music, but now Canadian-born Neil Young is out to take that revolution to audiophile levels. His digital music player, called Pono, claims to bring back the details in music that the MP3 generation never knew existed. His Kickstarter raised over $6 million and now he’s building an online music store to sell high-res FLAC¬†files with all of the major labels already on board. Set to launch in October, Pono has potential to bring back the iPod culture that was killed off by that phone in your pocket.

This week’s Frandoms are by Jed Churcher, VP, creative director at JWT.