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Staples has people dancing everywhere and anywhere.
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There have been entire songs made about¬†certain dances, so why not a TV campaign about it for back-to-school. This creative from Staples and agency Dentsubos comes out of a brand contest called “Make 15 Seconds of Fame Happen” and it was a North American-wide contest that captured consumers doing a shopping cart dance. It’s the kind of move we’d probably never have done when we were in school, but wish we had the courage to.

Credits:

Brand: Staples
Agency: McGarryBowen New York