Toilet roll state building

Scott Naturals removes the tube from the loo.

toilet paper tube 1If you squint enough, and pretend that a dust storm just went through New York City and left a brown-coloured Empire State Building in its wake, you could almost confuse this replica of the famous landmark, made up of toilet paper rolls, with the real thing. The 30-foot structure, placed in the centre of the city by Scott Naturals, is an homage to the billions upon billions of toilet paper rolls that are wasted every year by Americans. In fact, 17 billion tubes are used each year in the U.S., which is enough to fill the Empire State Building, twice. The brand is making a statement, while promoting its Tube-Free product that doesn’t rely on the 100-year rolls to hold TP together. Now that’s a campaign that won’t go down the toilet.



Brand: Kimberly-Clark, Scott Naturals