What’s in a name?

Narrative PR has gone rogue on its moniker.

NarratiffYes, PR agencies do good to help their clients shine in the public eye. But that shouldn’t stop them from giving their own team a bit of ol’ fashioned publicity. Right? Narrative PR is in the camp of positive promotion through stunts, and such is the case with its fun rebranding, with the agency changing its name to NarraTIFF as a nod to this year’s Toronto International Film Festival. And what would a name change be without a new logo, website, social media account and business card? It’s all brand-spanking new, folks. No joke. These guys even changed Laura Serra’s title to direcTIFF of lifestyle brands. Though, that still doesn’t beat “chief wizard of light bulb moments.”