Squished footballer

Is that a man in a Walkers' vending machine?
walkers

Do not let your eyes deceive you. That vending machine you see up there in that video from Walkers Crisps in the U.K. is a trickster. Footballer Gary Lineker isn’t actually squished inside a tweet-powered chip machine, reading a copy of War and Peace, occasionally putting it down to write notes to startled streeters and even posing for selfies with them. We wonder what would cost more — the technology that makes this look super realistic, or the day rate Lineker would have charged the brand to be wedged in the machine?

Credits:

Brand: Walkers Crisps
Agency: AMVBBDO, UK