Looking lively

Canal+ puts cameramen in the heart of the action.
Canal_ Capture 01

The lengths cameramen will go to bring TV viewers right into the action. You may recall the cameraman in this Powerade ad, who flat outruns the competition around an Olympic track. Now, these camera operators covering Ligue 1 football in France prove they’ve mastered the art of the dive, in order to bring close-up action to viewers. We imagine the weekend pick-up games between this lot must get pretty competitive.

Credits:

Brand: Canal+
Agency: BETC
Executive creative director: St├ęphane Xiberras
Creative director: Olivier Apers
Artistic director: Thomas Renaudin
Copywriter: Paul Delmas
Traffic: Coralie Chasset
Strategic planning: Sarah Lemarie, Maria Galleriu
Tv producer: David Green
Sound production: Kouz
Production: Henry de Czar
Post-production: Digital District
Director: Bart Timmer

 

Tags:


,