Help, I need a headline

A pharmaceutical company that's so hip it hurts.

help1I’m not entirely sure if Help is a real company or simply an ironic joke. It could be both. Either way, they’ve nailed the brand identity thing with their clear-as-day, no-bull product naming and packaging. [Ed. note: Help is actually a quirky, but smart, pharmaceutical start-up that sells remedies for things like headaches and nausea in simplistic packaging.]

This week’s Frandoms are by Jon Webber, creative director at Zulu Alpha Kilo.