Late Night

Breyers Gelato's saucy bedtime song.
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Can Gelato be, shall we say, sexy? Well, after watching this ad from Breyers and agency DDB in the U.S., we’d be inclined to say… absolutely not. The commercial-turned-R&B-music video is a sore sight for our eyes. But by all means, watch this video of exhausted parents singing (in their baby’s-gone-to-bed voice) a sultry song about what they do at night with their Breyers Gelato. Just don’t say we didn’t warn you.

Credits:

Brand: Breyers Gelato
Agency: DDB, USA
Executive Creative Director: Janet Guillet
Art Director: Janet Guillet
Copywriters: Janet Guillet, Marcia Murray
Producer: Joanne Diglio
Director: Beth McCarthy-Miller
Production Company: EUE Screengems
Editor: Chris Franklin / Big Sky
Music: Singling Serpent
Media Agency: Mindshare Worldwide
PR Agency: Golin