Morris the wearable tech cat

This 9Lives spokescat uses wearables to give you the cat's eye view.

morrisMost of us just finished visiting our families for the Thanksgiving holiday and several of you reading this undoubtedly had to explain to a parent why someone would want to wear a computer on their face. Apparently, former 9Lives cat food spokes-animal “Morris the Cat” has been keeping up with the trends in wearables, so the brand has brought him back for a new, interactive digital site. Using his new pair of wearable glasses, users can see life through Morris’ eyes and help him decide what to do with his day. You’re in control but, as cat owners know, all paths eventually lead back to food.


Brand: 9Lives
Agency: EVB
Executive Creative Director: Steve Babcock
VV/Group Creative Director: Patrick Maravilla
Associate Creative Director: David Byrd
Art Director: Tyler Jensen
Senior Copywriter: David Satterfield
Logo Animation: Kevin Brown
Senior Interactive Producer: Kevin Turner
Senior Film Producer: Jamie Shuster
Production Company: Every Day Is Like Sundae
Director: Simon Mowbray
Executive Producer (Production Co): Blythe Dalton
Klippsten Producer (Production Co): Tina Starkweather
Director Of Photography: Simon Thirlaway
Post Production: Ntropic
Editorial Company: Ntropic
Music Company: Ntropic
Composer: Aaron Robinson
Sound Design Company: Lime
Sound Designer: Matt Miller
Visual Effects Company: Ntropic
Visual Effects Editor: Simon Mowbray
VP/Director of Account Management: Kathleen Foutz
Account Manager: Laura Miley
Director of Technology: Ken Goldfarb
Web Development Company: Black and Red Inc.
Lead Developer: Phillip Epstein