Giambattista Valli

Couture that's reminiscent of page layouts and text kerning.
giambattista valli 1

I often turn to the runways for inspiration, and one of my favourites is Paris-based Gieambattista Valli. I find all of his work very structured and graphic, but also textured, feminine and whimsical. When I look at one of his dresses I see it as an editorial piece of packaging, or a website. The strong lines, colour blocking and movement translate into page layouts, imagery and kerning between letters. Graphic couture, I suppose?

This week’s Frandoms are by Lisa McCoy, co-creative director at Transcend3.