This nifty tool makes any Instagram feed shoppable.

FourSixtyFourSixty is a new and very cool Toronto-based software application that lets you add links to your social content. You can make shoppable Instagram feeds like Jenny Bird and curate hashtag content like this David’s Tea contest.

This week’s Frandoms are by Alison Lawler-Dean, marketing and communications director at Rethink Breast Cancer.