Old Navy celebrates two decades with balloon selfies.

The 2D selfie is so early 2000′s. We’re ready for the next trend in narcissistic personal picture-taking. Since Old Navy is essentially a millennial (having turned 20 years old this year), it makes sense that it would be one of the first to start creating 3D selfies using balloons. The brand is touring its giant balloon-making contraption to New York and Los Angeles for a grand celebration, where people can snap a picture of themselves and watch it appear on a wall of almost 1,000 balloons. And it’s just as quick-handed (if not more so) as those animal-balloon-making clowns at kids parties: it’s said to be able to make a selfie every two minutes (though, it tops out at 1,000 a day).


Brand: Old Navy
Agency: Deeplocal