French Canadians who make fly fishing look like an epic adventure.

Hooké is a group of French Canadians who love fly fishing, good vibes and great beats. They’re a bunch of buddies you instinctively want to hang out with. They’ve reinvented the way fishing adventures are captured with visual aesthetics that have nothing in common with traditional fishing. Watching their mix of stunning images and videos shot in exotic remote locations is a real buzz and their line of gear will definitely be part of our next Christmas gift exchange.

This week’s Frandoms were curated by copywriter Marc Fabien and art director JC Laniel at Montréal based Alfred Communications.