Who needs fancy?

Embracing what gives The Maxwell's Plum its charm.
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As our Haligonian readers may know, The Maxwell’s Plum pub isn’t exactly the pinnacle of the city’s high society. It’s a place where you go to drink beer, plain and simple. Halifax-based agency Chester & Co. knows this as well, so it created a new series of ads, appearing in print and transit around the city, that embraces this fact. No one can tell the difference between an authentic Renoir and a print, anyway.

Credits:

Brand: The Maxwell’s Plum
Agency: Chester & Co.