One Word

You have 60 seconds to write about this word. Go.

one wordEven though i’m an art director, I love creative writing. I believe writing is a great exercise during the creative process. Here’s a site, called One Word, that I often use when I’m stuck on a project, or just want to push myself and shift the thought process. Basically, the site displays one word, and you have sixty seconds to write about that one word.

This week’s Frandoms are by Gira Moin, a Toronto-based freelance art director.