This is #NOTokay

YWCA calls out violent scenes in games, shows and music videos.

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YWCA has launched #NOTokay, a social media campaign aiming to empower Canadians to speak up against depictions of violence against women in the media. The campaign as a whole is meant to show just how prevalent this is,with the point made obvious in a series of 15-second videos posted on Instagram, Facebook and Twitter created by agency partner Juniper Park. The videos take rapid-fire bursts of violence from a best-selling video game, an Emmy-winning TV show and a music video from a Grammy-winning musician, then juxtapose the clips with a related statistic about female victims of abuse in Canada. It bluntly drives home that these are not merely games or jokes, and encourages viewers to stand up and say that it’s #NOTokay.


Credits:

Brand: YWCA
Agency: Juniper Park
Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Senior Designer: Louis Duarte
Senior Copywriter: Erin Kawalecki
Art Director: Bonnie Cheung
Managing Director: David Toto
Senior Account Executive: Deniz Melen
Account Executive: Alexanda Carcasole
Digital Producer: Ashlea Selskey
Broadcast Producer: Janice Bisson
Assistant Producer: Wendy Hamilton
Print Producer: Toby Sime
Mac Artists: Rubene DeSouza, Gordon Clarke
French agency partner: Headspace Marketing
President: Eric Blais
Director, Project Management: Manon Varin
Project Manager: Patricia Assabe
Creative Director: Isabelle Cardinal
Broadcast Producer: José Tétrault
English Radio Production House: Pirate Radio
Executive Producer: Tyna Maerzke
Producer: Chris Tait
Talent: Justice Darragh
French Radio Production House- Studio: BLVD
Ingénieur: Denis-Éric Pednault
Talent: Normand Daneau
Videos Production: Panic & Bob Editing
Executive Producer: Sam McLaren
Editor: Laura McMillan
Media Partner: PHD Canada
President: Fred Forster
Managing Director of Broadcast Media: Christina Laczka
Supervising Broadcast Manager: Brent Jones