A camera that will make cinema look, feel and sound like you're right there.

Paul McCartneyMy cousin Tom Annau is part of a cinematic VR company called Jaunt. It develops a virtual reality 3D camera that films in 360 video and audio. Jaunt’s goal is to “get their technology into the hands of Hollywood filmmakers and turn ‘cinematic VR’ into the next blockbuster form of entertainment.” So whether you’re watching sports, the news or your favourite movie, it will look, feel and sound like you’re right there.

This week’s Frandoms are by Adrienne Annau, ACD at BBDO Proximity.