White Tree

This building makes the ubiquitous glass condo look like a dump.
white tree 3

The White Tree by Sou Fujimoto is a truly remarkable exception to the banal uniformity and downright ugliness that we accept as the modern-day apartment building. Inspired by, and utilizing nature, this building demonstrates how to create a beautiful, utilitarian and human-friendly space that blends seamlessly into the environment. Imagine Toronto’s Gardiner highway populated by these types of buildings instead of the monstrosities we’ve built?

This week’s Frandoms are by Adrienne Annau, ACD at BBDO Proximity.