Great futures

How Boys and Girls Clubs recreate success stories.
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The Boys and Girls Clubs of Canada pride themselves on providing a space where youngsters are given opportunities to succeed, and it counts enough stars amongst its alumni to back up that claim. But instead of sitting recognizable former members down to film testimonials, creative agency Dare helped the reimagine their experiences at the club as kids. A series of three PSAs show how the NHL’s Taylor Hall, NBA’s Anthony Bennett and award-winning child psychologist Dr. Jean Clinton might have been given the encouragement they needed to pursue their dreams.

Credits:

Brand: Boys and Girls Clubs of Canada
Agency: Dare