Go art director, go!

Words of encouragement from copywriters.

Screen Shot 2015-01-08 at 9.01.53 PMBeing a copywriter is sometimes like being the dad in the delivery room. Sure, you and your partner conceived this beautiful concept together, but when it’s time to actually bring it to life, the art director’s share of the labour can be just a little more intense. So instead of hovering and making useless comments (“You just have to change the dimensions. How long can it take?”), keep your art director motivated with pick-me-ups from GoArtDirectorGo.com. My personal favourites include:

“If Illustrator crashed, it’s just because it can’t handle your awesomeness.”

“Of course I want your feedback on the lines.”

“I know exactly what feels wrong here. It’s the headline.”

We might not be able to pull our weight. But at least we can pull some quotes and brighten their day.

This week’s Frandoms are by Cristina¬†Markham, copywriter at JWT Toronto.