Headbanging posters

Cell C uses an optical illusion to find true rock fans.
cellc_kings_of_chaos_steven_aotw

Apologies in advance if this one makes you look silly in the office.

To promote the recent Kings of Chaos series of shows in South Africa, featuring the rock and roll giants of the past playing together in one supergroup, mobile provider/concert sponsor Cell C teamed up with 1886 FCB to produce a series of posters. Ensuring that only the most die-hard rockers can see images of the headliners, the posters feature optical illusions that reveal the faces of Steven Tyler (Aerosmith), Duff McKagan (Guns N Roses) and Billy Gibbons (ZZ Top), but only if you can headbang with the best of them. At least, that’s what we’ve been told (we’re soft jazz people, ourselves).

Credits:

Brand: Cell C / Kings of Chaos
Agency: 1886 FCB
Executive Creative Director: Stuart Stobbs
Creative Directors: Toni Hughes, Matthew Barnes
Art Director: Mark Livni
Copywriters: Mbeu Kambuwa, David Schilperoort
Illustrator: Mark Livni