Weird, yet simple

Bingle wastes some time.
bingle

Ah, the weirdo ad. Besides providing some much-needed levity in the form of a “WTF” moment, it also makes us wonder exactly where these ideas come from and how they pitched them. But sometimes it makes sense. Australian insurance company Bingle wanted to show just how fast and easy its services are, so creative agency The Monkeys created this spot that shows you can fit signing up in between all the other dumb things you do to pass the time, like playing flute for your pet crab. Also, the campaign is a take on the old “it’s so simple a monkey could do it” adage, although referencing a traditional saying doesn’t make a skydiving blindfolded chimp any less strange.

Credits:

Brand: Bingle Insurance
Agency: The Monkeys
Executive Creative Director / Co-Founder: Justin Drape
Creative Leads: Paul Sharp, Mike Burdick
Art Directors: Paul Sharp, Ben Gartland
Copywriters: Mike Burdick, Siobhan Fitzgerald
Head of Production: Thea Carone
Production Assistant: Alex Gillespie
Digital Planning Director: Rachael Maughan
Group Content Director: Kate Blackadder
Content Director: Sarah Dyck
Content Manager: Anthony Campagna
Content Executive: Victoria Zourkas
Director: Hamish Rothwell
Producer: Sam Long
Production Company: Goodoil Films
DOP: Crighton Bone
Post House: The Mill New York
Edit House: The Butchery
Editor: Jack Hutchings
Sound House: Song Zu
Sound Design: Simon Kane
DOP: Crighton Bone
Post House: FIN Design + Effects
Edit House: The Butchery
Editor: Jack Hutchings
Sound House: Song Zu
Sound Design: Simon Kane